Factors Influencing the Adoption of Artificial Intelligence in Healthcare: A Study on the Role of Knowledge and Benefits in Clinical and Managerial Decision-Making

Renato Lopes da Costa, Mário Pereira, António Angelo Pereira (), João Canas, Ricardo Correia and Cláudio Dimande
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Renato Lopes da Costa: Departamento de Marketing, Operações e Gestão Geral, ISCTE-Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisboa, Portugal
Mário Pereira: Departamento de Marketing, Operações e Gestão Geral, ISCTE-Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisboa, Portugal
António Angelo Pereira: Departamento de Marketing, Operações e Gestão Geral, ISCTE-Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisboa, Portugal
João Canas: Departamento de Marketing, Operações e Gestão Geral, ISCTE-Instituto Universitário de Lisboa, Av. das Forças Armadas, 1649-026 Lisboa, Portugal
Ricardo Correia: Departamento de Gestão e Economia, Universidade da Madeira, Praça do Município, São Martinho, 9000-072 Funchal, Portugal
Cláudio Dimande: ISCTEM—Instituto Superior de Ciências e Tecnologia de Moçambique, Rua 1, 194-332, Bairro Central, Maputo 1100, Mozambique

Businesses, 2025, vol. 5, issue 4, 1-15

Abstract: In recent years, Artificial Intelligence (AI) health projects have attracted significant investment, driven by a 50% annual increase in stored data. This growth has led to the development of AI tools that assist health professionals and managers in decision-making within clinical practice and healthcare management. This research seeks to identify key factors influencing the adoption of AI systems by health professionals and managerial staff, drawing on a sample of 100 respondents, of whom 61 are healthcare practitioners and 39 occupy management positions within the health sector. An extensive literature review and a statistical analysis using SmartPLS 3 were conducted. The findings suggest that the level of knowledge and perceived benefits positively impact the intention to implement AI tools. Interestingly, challenges during AI adoption do not hinder professionals. The study highlights the importance of integrating AI into healthcare professionals’ careers and emphasises the need for measures to enhance their understanding of AI algorithms. Increased knowledge fosters greater willingness to adopt AI systems, promoting improved decision-making in healthcare.

Keywords: management; health; healthcare; Artificial Intelligence (search for similar items in EconPapers)
JEL-codes: A1 D0 D4 D6 D7 D8 D9 E0 E2 E3 E4 E5 E6 E7 F0 F2 F3 F4 F5 F6 G0 G1 G2 H0 J0 K2 L0 L1 L2 M0 M1 M2 M3 M4 M5 N0 N1 N2 O0 O1 P0 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jbusin:v:5:y:2025:i:4:p:44-:d:1756848

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