The Efficacy of Technological Integration and Data Sharing in Saudi Arabia: The Role of Category Management in Retailer–Supplier Partnerships

Khulud Alyafie ()
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Khulud Alyafie: Business Administration, Strategy Enterprise and Innovation, The Applied College, Umm Al-Qura University, Makkah 24382, Saudi Arabia

Businesses, 2025, vol. 5, issue 4, 1-19

Abstract: Category management (CM) is crucial for optimising retailer–supplier partnerships via technological integration and data sharing. However, the role of CM in Saudi Arabia’s unique fast-moving consumer goods sector (FMCG) remains underexplored. This study aimed to answer the following research question: How do cloud-based inventory platforms and real-time data sharing improve forecasting accuracy and inventory turnover for retailer–supplier CM partnerships in Saudi Arabia’s FMCG sector? A systematic review of 87 studies from the Web of Science and Scopus databases was conducted, followed by thematic analysis. The findings indicate that CM improves demand forecasting, inventory optimisation, and collaborative decision-making. Key implementation barriers include cultural resistance to data sharing, high technology costs for small and medium-sized enterprises, and infrastructural limitations. Success relies on phased technology adoption, relational data governance, and trust building that aligns with Saudi cultural norms. The study concludes that CM is essential for leveraging technology and data capabilities, and it offers a contextualised framework to overcome local barriers and support the achievement of Vision 2030 objectives. This study provides practical strategies for sector stakeholders to adopt high-impact, low-cost technology and a basis for future comparative studies in Gulf Cooperation Council markets.

Keywords: culture; category management; retailer–supplier partnerships; technology integration; trust; data sharing; Saudi Arabia retail sector (search for similar items in EconPapers)
JEL-codes: A1 D0 D4 D6 D7 D8 D9 E0 E2 E3 E4 E5 E6 E7 F0 F2 F3 F4 F5 F6 G0 G1 G2 H0 J0 K2 L0 L1 L2 M0 M1 M2 M3 M4 M5 N0 N1 N2 O0 O1 P0 (search for similar items in EconPapers)
Date: 2025
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