Contemporary Business Analytics: An Overview

Wullianallur Raghupathi and Viju Raghupathi
Additional contact information
Wullianallur Raghupathi: Gabelli School of Business, Fordham University, New York, NY 10023, USA
Viju Raghupathi: Koppelman School of Business, Brooklyn College of the City University of New York, Brooklyn, NY 11210, USA

Data, 2021, vol. 6, issue 8, 1-11

Abstract: We examine the state-of-the-art of the business analytics field by identifying and describing the four types of analytics and the three pillars of modeling. Further, we offer a framework of the interplay between the types of analytics and those pillars of modeling. The article describes the architectural framework and outlines an analytics methodology life cycle. Additionally, key contemporary design issues and challenges are highlighted. In this paper, we offer researchers and practitioners a contemporary overview of business analytics. As business analytics has emerged as a distinct discipline with the key objective to gain insight to make informed decisions, this state-of-the art survey sheds light on recent developments in the business analytics discipline.

Keywords: three pillars; business analytics; business intelligence; types of analytics; descriptive; predictive; prescriptive; discovery; analytics methodology; analytics framework; statistical model; machine learning; visualization (search for similar items in EconPapers)
JEL-codes: C8 C80 C81 C82 C83 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2306-5729/6/8/86/pdf (application/pdf)
https://www.mdpi.com/2306-5729/6/8/86/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jdataj:v:6:y:2021:i:8:p:86-:d:608520

Access Statistics for this article

Data is currently edited by Ms. Cecilia Yang

More articles in Data from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().