Recovery Measures for the Tourism Industry in Andalusia: Residents as Tourist Consumers

Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz and Lidia Caballero-Galeote
Additional contact information
Elena Cruz-Ruiz: Department of Economics and Business, University of Málaga, 29013 Málaga, Spain
Elena Ruiz-Romero de la Cruz: Department of Economic Theory and Economic History, University of Málaga, 29013 Málaga, Spain
Lidia Caballero-Galeote: Department of Economics and Business, University of Málaga, 29013 Málaga, Spain

Economies, 2022, vol. 10, issue 6, 1-18

Abstract: The pandemic caused by the coronavirus continues to test barriers around the world. In this sense, the tourism industry has become the sector most affected by the crisis with more than 900 million euros in losses. Recovery will require a great effort, especially in countries where the sector accounts for a large share of the economy and employment. This study analyzes the perceptions and proposals of the residents of the autonomous community of Andalusia. A total of 658 surveys were conducted during the closure. A quantitative and qualitative thematic analysis was carried out using SPSS and NVivo Pro programs. The findings provide significant insights into the economic recovery of society after the pandemic. The Andalusians have opted for local tourism so that the residents become the consumers of the tourist products of their territory. The deployment of new technologies and marketing campaigns should provide the basic strategies for structural changes and innovations. The residents demand a united Europe and disagree with the statements of some political leaders. The conclusions have practical and theoretical implications for tourist destinations.

Keywords: residents’ perceptions; marketing; consumer behavior; tourist recovery; new technologies; COVID-19 (search for similar items in EconPapers)
JEL-codes: E F I J O Q (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://www.mdpi.com/2227-7099/10/6/133/pdf (application/pdf)
https://www.mdpi.com/2227-7099/10/6/133/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jecomi:v:10:y:2022:i:6:p:133-:d:834185

Access Statistics for this article

Economies is currently edited by Ms. Hongyan Zhang

More articles in Economies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().