Strategic Choices of China’s New Energy Vehicle Industry: An Analysis Based on ANP and SWOT

Xiaojia Wang, Chenggong Li, Jennifer Shang, Changhui Yang, Bingli Zhang and Xinsheng Ke
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Xiaojia Wang: School of Management, Hefei University of Technology, Hefei 23009, China
Chenggong Li: School of Management, Hefei University of Technology, Hefei 23009, China
Jennifer Shang: The Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260, USA
Changhui Yang: School of Management, Hefei University of Technology, Hefei 23009, China
Bingli Zhang: School of Traffic and Transportation Engineering, Hefei University of Technology, Hefei 23009, China
Xinsheng Ke: School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China

Energies, 2017, vol. 10, issue 4, 1-27

Abstract: This goal of this paper is to provide a framework by which China should accelerate the development and production of new energy vehicles, which should effectively address current energy and environmental pressures, while promoting the sustainable development of the automotive industry, which is an urgent task. In addition, this paper provides guidelines that seek to transform China’s auto industry while developing a new economic growth point to gain an international competitive advantage with strategic initiatives. This study aims to provide an ANP-SWOT (Analytic Network Process and Strength-Weakness-Opportunity-Threat analysis) approach for an interdependency analysis and to prioritize the new energy automobile industry in China. Firstly, a SWOT model is used to analyze the internal and external factors surrounding the development of the new energy automobile industry in China. Secondly, four types of development strategies are proposed by means of the SWOT matrix according to the conclusions of the factor analysis. Finally, the ANP network structure is designed to measure the effects of influential sub-factors, and then to define a strategic plan for China’s new energy automobile industry. The results of this study show that the optimal short-term development strategy for China’s new energy automotive industry is to increase the construction of new energy vehicle-related facilities, while the best long-term development strategy is to use local advantages and resources, through cost control measures which increase competition within the local new energy automotive industry.

Keywords: new energy vehicles; SWOT analysis; ANP; strategic research (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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