Modelling Interaction Decisions in Smart Cities: Why Do We Interact with Smart Media Displays?

Hoon Han, Sang Ho Lee and Yountaik Leem
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Hoon Han: City Planning Program, Faculty of the Built Environment, University of New South Wales, Sydney, NSW 2052, Australia
Sang Ho Lee: Department of Urban Engineering, Hanbat National University, Daejeon 305-719, Korea
Yountaik Leem: Department of Urban Engineering, Hanbat National University, Daejeon 305-719, Korea

Energies, 2019, vol. 12, issue 14, 1-17

Abstract: This study examined the personal characteristics and preferences of individuals that encourage interactions with smart media displays (media façades). Specifically, it aimed to determine which key aspects of a smart display “media façade” enhance intuitive interactions. A range of smart display technologies and their effects on interaction decisions were considered. Data were drawn from a survey of 200 randomly sampled residents and/or visitors to a smart building, One Central Park, in Sydney, Australia. A binomial logistic regression analysis was undertaken to establish links between a range of design, perceptions and socio-demographic variables and individuals’ decisions to interact with a smart media display. The results showed that the aesthetics of an installation, the quality of an installation’s content and the safety of the operation-friendly environment significantly affected respondents’ decisions to interact with the media display. Interestingly, respondents born overseas were more likely to interact with a smart display than those born in Australia. Respondents who expressed a preference for photograph-based interactions were also more likely to interact with the display. Somewhat surprisingly, age, residency and levels of familiarity with digital technology did not significantly affect respondents’ decisions to interact with the display.

Keywords: smart cities; smart display; smart placemaking; human–computer interaction; user characteristics; media façade; intuitive interaction; living-lab (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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