Resonance of Investments in Renewable Energy Sources in Industrial Enterprises in the Food Industry

Katarzyna Liczmańska-Kopcewicz, Paula Pypłacz and Agnieszka Wiśniewska
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Katarzyna Liczmańska-Kopcewicz: Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Torun, ul. Gagarina 13a, 87-100 Torun, Poland
Paula Pypłacz: Faculty of Management, Czestochowa University of Technology, Armii Krajowej 19B, 42-201 Czestochowa, Poland
Agnieszka Wiśniewska: Faculty of Management, University of Warsaw, ul. Szturmowa 1/3, 02-678 Warszawa, Poland

Energies, 2020, vol. 13, issue 17, 1-20

Abstract: Investments in renewable energy sources are an important direction in the development of modern economies. Motivating organizations to include appropriate investments in their development strategies becomes an essential issue. It seems clear that organizations need to see the long-term benefits of such investments in order to follow this trend. This article presents a thesis that assumes that from the microeconomic perspective, such investments are conducive to the implementation of various goals of the organization, causing the phenomenon of resonance in spheres such as the implementation of the sustainable development strategy, the level of innovation in the organization, brand image, and brand equity. The survey method was carried out on a sample of 143 industrial companies in the food industry in order to verify the hypotheses based on previous examples. Among the most important findings, it should be noted that investments in renewable energy sources make a significant contribution to building the market position of enterprises, in particular, to the level of innovation, creating value in a sustainable enterprise, and achieving goals in the area of creating a positive brand image and brand equity. The findings show that investing in renewable energy is compatible with the organization’s different goals.

Keywords: renewable energy; renewable energy sources; sustainable development; innovation; innovativeness; creating value in a sustainable enterprise; brand image; brand equity (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2020
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