Optimal Pricing, Advertising, Production, Inventory and Investing Policies in a Multi-Stage Sustainable Supply Chain

Jia-Liang Pan, Chui-Yu Chiu, Kun-Shan Wu, Chih-Te Yang and Yen-Wen Wang
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Jia-Liang Pan: College of Management, National Taipei University of Technology, Taipei 10608, Taiwan
Chui-Yu Chiu: Department of Industrial Engineering and Management, National Taipei University of Technology, Taipei 10608, Taiwan
Kun-Shan Wu: Department of Business Administration, Tamkang University, Taipei 251301, Taiwan
Chih-Te Yang: Department of International Business, Chien Hsin University of Science and Technology, Taoyuan 32097, Taiwan
Yen-Wen Wang: Department of Industrial Management, Chien Hsin University of Science and Technology, Taoyuan 32097, Taiwan

Energies, 2021, vol. 14, issue 22, 1-20

Abstract: In this paper, the study of a sustainable production–inventory model with price and advertisement dependent on demand considering carbon emission reduction technology is investigated. The aim of this paper is to determine the optimal appropriate pricing, advertising, production, inventory, and capital investment decisions under various carbon emission policies to maximize the joint total profit of a multi-stage supply chain system. Various theoretical results and an algorithm are provided to verify and obtain the optimal solution of the problem. Further, the model is verified by numerical examples, and the robustness check of parameter variation is also analyzed. Finally, some management implications for decision makers are drawn from numerical examples. In summary, this study puts forward more realistic modeling hypothesis, which is beneficial to the academic research, and the research results can provide relevant decision makers with a model for managing a sustainable supply chain.

Keywords: carbon emissions; inventory; sustainable supply chain management; advertisement; pricing (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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