Electric Vehicles Ready for Breakthrough in MaaS? Consumer Adoption of E-Car Sharing and E-Scooter Sharing as a Part of Mobility-as-a-Service (MaaS)

Paula Brezovec and Nina Hampl
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Paula Brezovec: Sustainable Energy Management Unit, Department of Operations, Energy and Environmental Management, Alpen-Adria-Universität Klagenfurt, Universitätsstraße 65-67, 9020 Klagenfurt am Wörthersee, Austria
Nina Hampl: Sustainable Energy Management Unit, Department of Operations, Energy and Environmental Management, Alpen-Adria-Universität Klagenfurt, Universitätsstraße 65-67, 9020 Klagenfurt am Wörthersee, Austria

Energies, 2021, vol. 14, issue 4, 1-25

Abstract: Current mobility trends indicate that the popularity of privately-owned cars will decrease in the near future. One reason for this development is the diffusion of mobility services such as car or bike sharing, or Mobility-as-a-Service (MaaS) bundles. Especially, MaaS bundles have the potential to respond to environmental issues and provide reliable mobility to users, thus illustrating the possibilities of being mobile without owning a car. Most of the past research on MaaS bundles, however, has focused on bigger cities that already have good infrastructural bases. Building on previous work in the MaaS field, we conducted a choice-based conjoint survey ( n = 247) in Austria to investigate consumer preferences for MaaS packages in a suburban area. Further, we gathered data on the consumers’ willingness to pay, especially for including electric vehicles in the form of e-car sharing and e-scooter sharing in MaaS packages. The results highlight the importance of package price as the attribute with the highest impact on purchase intention. Further, participants in our study most preferred MaaS packages that included e-car sharing to ones with e-scooter sharing. Using latent class analysis, we classified the respondents into three different segments with varying preferences for MaaS bundle features, and conducted market simulations.

Keywords: mobility-as-a-Service; electric vehicles; e-car sharing; e-scooter sharing; sustainable mobility; suburban area; choice-based conjoint; latent class analysis; willingness to pay; market simulations (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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