Enhancing User Experiences with Cloud Computing via Improving Utilitarian and Hedonic Factors

Juthamon Sithipolvanichgul, Charlie Chen, Judy Land and Peter Ractham
Additional contact information
Juthamon Sithipolvanichgul: Accounting Department, Thammasat Business School, Thammasat University, 2 Phra Chan Alley, Phra Borom Maha Ratchawang, Phra Nakhon, Bangkok 10200, Thailand
Charlie Chen: Department of Computer Information Systems, Appalachian State University, 287 Rivers St, Boone, NC 28608, USA
Judy Land: Accounting Department, North Carolina Central University, 1801 Fayetteville St, Durham, NC 27707, USA
Peter Ractham: Centre of Excellence in Operations and Information Management, Thammasat Business School, 2 Phra Chan Alley, Phra Borom Maha Ratchawang, Phra Nakhon, Bangkok 10200, Thailand

Energies, 2021, vol. 14, issue 7, 1-15

Abstract: This study provides insights into the initial and post-adoption of cloud computing services by integrating information technology adoption, social influence, trust, security, and information systems quality theories. Social influence, hedonicity, and automaticity are hedonic predictors of user satisfaction with cloud computing services. Perceived risks, trust in the provider, and system quality are utilitarian predictors of user satisfaction with cloud computing services. The Partial Least Squares (PLS) was employed to test eight hypotheses on the causal relationships between the variables. Six out of eight hypotheses were supported. Hedonic factors appear to have more influence than the utilitarian factor of increasing user satisfaction with cloud computing services in the school setting. The findings lead to both theoretical and practical implications for improving the initial and post-adoption of cloud computing services.

Keywords: cloud computing; perceived risk; user experiences; utilitarian factors; hedonic factors (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/1996-1073/14/7/1822/pdf (application/pdf)
https://www.mdpi.com/1996-1073/14/7/1822/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jeners:v:14:y:2021:i:7:p:1822-:d:523714

Access Statistics for this article

Energies is currently edited by Ms. Agatha Cao

More articles in Energies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().