Determinants with Impact on Romanian Consumers’ Energy-Saving Habits

Violeta Mihaela Dincă, Mihail Busu and Zoltan Nagy-Bege
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Violeta Mihaela Dincă: Department of Business Administration in Foreign Languages (UNESCO Chair), Faculty of Business Administration in Foreign Languages, Bucharest University of Economic Studies, 010371 Bucharest, Romania
Mihail Busu: Department of Business Administration in Foreign Languages (UNESCO Chair), Faculty of Business Administration in Foreign Languages, Bucharest University of Economic Studies, 010371 Bucharest, Romania
Zoltan Nagy-Bege: Department of Business Administration in Foreign Languages (UNESCO Chair), Faculty of Business Administration in Foreign Languages, Bucharest University of Economic Studies, 010371 Bucharest, Romania

Energies, 2022, vol. 15, issue 11, 1-18

Abstract: Due to the population’s growing need for energy and the increasing impact of the phenomena of global warming and climate change on a global level, it becomes imperative to diminish energy consumption worldwide. For this reason, a deeper understanding of factors that encourage energy-saving habits and overall lifestyle is required. This research examined the factors that hold an impact on the adoption of energy-saving habits in Romania. It used eight constructs that were checked to see if they influence the individuals’ intentions to save energy. The research used a quantitative analysis approach, with primary data assembled through a survey of the population from six developed counties in Romania. In order to investigate and assess the data, structural equation modeling (SEM) was used. The results show that environmental awareness, perceived consumer effectiveness and a collectivistic perspective affect individuals in implementing energy-saving habits (in their life) in a significant and positive way. However, resistance to change and perceived costs were identified as having a negative and significant impact on the individuals’ implementation of such habits within their households. The outcomes of this research play a part in raising awareness of what could determine a more energy-saving lifestyle, and therefore it is essential that stakeholders within the energy sector in Romania consider the aspects of environmental awareness, perception of consumer effectiveness, perceived costs, collectivism and resistance to change during the development of programs of energy efficiency.

Keywords: energy-saving habits; lifestyle; pro-environmental orientation; individuals’ perception (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

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