Enhancing the Activity of Employees of the Communication Department of an Energy Sector Company

Yuliia Malynovska, Iryna Bashynska, Dariusz Cichoń, Yuriy Malynovskyy and Dariusz Sala
Additional contact information
Yuliia Malynovska: Department of Foreign Trade and Customs, Lviv Polytechnic National University, 79-013 Lviv, Ukraine
Iryna Bashynska: Department of Accounting, Analysis and Audit, Odessa Polytechnic National University, 65-044 Odesa, Ukraine
Dariusz Cichoń: Department of Enterprise Management, AGH University of Science and Technology, 30-059 Krakow, Poland
Yuriy Malynovskyy: Department of Management and International Business, Lviv Polytechnic National University, 79-013 Lviv, Ukraine
Dariusz Sala: Department of Enterprise Management, AGH University of Science and Technology, 30-059 Krakow, Poland

Energies, 2022, vol. 15, issue 13, 1-16

Abstract: Currently, companies in the energy sector are focus on sustainable growth, although they face many challenges, including the peculiarities of their operations. One of the features of companies in the energy sector is the need for effective communication with the media and the public. This is of paramount importance due to the current trends and challenges in the energy sector, the market requirements and the low level of development in such companies. The object of this study invovles the employees of the communication departments of energy sector companies, while the subject is the intensification of their activities based on the use of motivational tools. The authors chose the tools of the game theory, which is a game that the company and employees of the project team engage in when implementing information and communication projects. The study developed a method for motivating the employees of communication departments, which based on the game theory, allows the formation of many possible parameters of the optimal structure of fixed and commission remuneration payments for the employees to maximize their utility, depending on the propensity or unwillingness of these employees to take risks, which contributes to the development of staff motivation tools. This method was applied to the activities of several Ukrainian energy companies. The proposed approach differs from the existing ones based on the opportunity to intensify the activity of the employees of the communication departments, taking into account their willingness to take risks in each case, and will increase the interest of such personnel in the effective implementation of each stage of the information and communication project, better meet the needs of the end-users and ultimately affect the sustainable growth of energy companies.

Keywords: communications; energy sector; game theory; information and communication project; material reward; motivational technology; sustainable growth (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
https://www.mdpi.com/1996-1073/15/13/4701/pdf (application/pdf)
https://www.mdpi.com/1996-1073/15/13/4701/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jeners:v:15:y:2022:i:13:p:4701-:d:848804

Access Statistics for this article

Energies is currently edited by Ms. Agatha Cao

More articles in Energies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().