Sustainable Entrepreneurship for Business Opportunity Recognition: Analysis of an Awareness Questionnaire among Organisations

Helena Fidlerová, Augustín Stareček, Natália Vraňaková, Cagri Bulut and Michael Keaney
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Helena Fidlerová: Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Jána Bottu 2781/25, 917 24 Trnava, Slovakia
Augustín Stareček: Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Jána Bottu 2781/25, 917 24 Trnava, Slovakia
Natália Vraňaková: Faculty of Materials Science and Technology in Trnava, Slovak University of Technology in Bratislava, Jána Bottu 2781/25, 917 24 Trnava, Slovakia
Cagri Bulut: Faculty of Business, Yasar University, Üniversite Caddesi 37-39, Bornova Izmir 35100, Turkey
Michael Keaney: School of Business, Metropolia University of Applied Sciences, Leiritie 1, 01600 Vantaa, Finland

Energies, 2022, vol. 15, issue 3, 1-15

Abstract: An important challenge for the future is focusing on sustainability in life and business. The three elements of sustainability (economic, environmental, and social), defined in 17 factors by the United Nations (UN) as the Sustainable Development Goals (SDGs), may, therefore, be the main drivers of business competitiveness and opportunity recognition. The main aim of the article is to identify the awareness level of sustainability and sustainable development goals in the context of business opportunity areas by analysing the results of a survey of organisations in six countries (Finland, Slovakia, Italy, Austria, Spain, and Turkey). A multilingual questionnaire, administered in six participating countries, was used as a collection tool to determine the organisation’s level of awareness regarding the SDGs. A research questionnaire was filled in by 238 respondents, providing a cross-cultural view of their attitudes, knowledge, and future interest in sustainability and the SDGs. The obtained results indicate differences in the approach to sustainability issues, the scope of knowledge, interest, competencies in sustainable development and SDGs, and the content of implementation of sustainability and SDGs in organisations in different sectors, regions and countries. Further statistical evaluation of the research hypotheses states the significant relationship between the two variables: sustainable strategy and the designation of a responsible employee in each organisation rs = 0.677 (α = 0.05). It is essential to eliminate the gap in the cross-cultural approach and knowledge in engaging with sustainable strategy and its implementation in current and future organisation activities in the context of sustainability and SDGs, in order to enhance opportunities for the growth of sustainability-focused entrepreneurship across different sectors and countries.

Keywords: sustainable entrepreneurship; business opportunity recognition; sustainable development; sustainable development goals (SDGs); statistical analysis (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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