Investigation of the Influencing Factors on Consumers’ Purchase Willingness towards New-Energy Vehicles in China: A Questionnaire Analysis Using Matrix Model

Wen Wang, Zhicheng Xie, Mingfeng Feng, Yu Qi () and Yi Dou ()
Additional contact information
Wen Wang: School of Environmental Science and Safety Engineering, Tianjin University of Technology, Tianjin 300382, China
Zhicheng Xie: Tianjin Academy of Eco-Environmental Sciences, Tianjin 300191, China
Mingfeng Feng: Tianjin Academy of Eco-Environmental Sciences, Tianjin 300191, China
Yu Qi: College of Environmental Science and Engineering, Nankai University, Tianjin 300350, China
Yi Dou: Institute for Future Initiatives, The University of Tokyo, 7-3-1 Hongo Bunkyo-ku, Tokyo 113-8654, Japan

Energies, 2023, vol. 16, issue 15, 1-15

Abstract: New-energy vehicles (NEV), particularly electric vehicles, are globally popular with political and financial support from governments, which aim at reducing energy consumption and environmental pollution in the transportation sector. This paper designs a matrix model which identifies the factors influencing the decision-making process on purchasing NEVs, and applies the model on a Chinese case to investigate the impact of influencing factors on Chinese consumers’ purchase behavior to NEVs. The influencing factors are divided into five groups: economic, political, social, technological and environmental. Through a detailed questionnaire survey of 526 consumers in China, this paper conducts a correlation and difference analysis between these consumers’ status and the influencing factors on the purchase decision-making of NEVs through SPSS software. The results indicate that economic, technological and political factors have a strong influence on purchase behavior, while social and environmental factors have a weaker influence. Additional principal component analysis on influencing factors’ preference reveals that consumers’ preferences have two tendencies: practicability or appearance, with the former is attracting far more attention. Rather than practicability or appearance, consumers care more about economic and political factors. According to these results, this paper suggests several policy implications on enhancing the consumers’ willingness to purchase NEVs.

Keywords: new-energy vehicle; consumer behavior; matrix model for influential factors; low-carbon transportation; China (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/1996-1073/16/15/5623/pdf (application/pdf)
https://www.mdpi.com/1996-1073/16/15/5623/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jeners:v:16:y:2023:i:15:p:5623-:d:1202884

Access Statistics for this article

Energies is currently edited by Ms. Agatha Cao

More articles in Energies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().