Reputation of Electric Vehicles in the Environment of Carbon Reduction and Accelerated Digitization

František Pollák (), Peter Markovič and Helena Majdúchová
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František Pollák: Institute of Technology and Business in České Budějovice, Faculty of Corporate Strategy, Nemanická 436/7, 370 10 České Budějovice, Czech Republic
Peter Markovič: Faculty of Business Management, University of Economics in Bratislava, Dolnozemská cesta 1/b, 852 35 Bratislava, Slovakia
Helena Majdúchová: Faculty of Business Management, University of Economics in Bratislava, Dolnozemská cesta 1/b, 852 35 Bratislava, Slovakia

Energies, 2023, vol. 16, issue 9, 1-24

Abstract: The accelerated digitization of the third decade of the twenty-first century poses a challenge both for science and for practice. The study presents partial results of continuous research on online reputation management of entities operating in the environment of low-carbon economy. The aim of the study is the application of a standardized methodology for calculating the Total level of Online Reputation (TOR) to determine the market position of selected Electric Vehicles (EVs) compared to the market position of conventional Vehicles with Internal Combustion Engines (ICEVs) in the online environment. The research sample consists of the ten best-selling Vehicles and the ten best-selling Electric Vehicles in the world by sales in the year 2021. Based on the measurement results and the subsequent analysis of the context, it can be concluded that the EV market shows the parameters of a developing market not only from the point of view of sales but also in terms of the overall level of Online Reputation as such. At the same time, it is possible to point out a high geographical specificity and significant disproportionality of the EV market compared to ICEVs. From the overall market perspective, the future of cars in the EV category is still unclear, as building trust in low-carbon products is limited by historical tradition. The main representatives of the EV industry thus represent the first forays of the onset of the low-carbon era in individual transport. The description of the issue will require the monitoring of status indicators over time. The results of the presented study can thus serve as a baseline and methodological framework for further research of the adoption of low-carbon policies in common practice.

Keywords: low-carbon mobility; greenhouse gases reduction; accelerated digitization; reputation; reputation management; automotive; electric vehicle; internal combustion engine vehicle; internet (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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