Encouraging Residents to Save Energy by Using Smart Transportation: Incorporating the Propensity to Save Energy into the UTAUT Model

Bożena Gajdzik, Marcin Awdziej, Magdalena Jaciow, Ilona Lipowska, Marcin Lipowski, Grzegorz Szojda, Jolanta Tkaczyk, Radosław Wolniak (), Robert Wolny and Wieslaw Wes Grebski
Additional contact information
Bożena Gajdzik: Department of Industrial Informatics, Silesian University of Technology, 44-100 Gliwice, Poland
Marcin Awdziej: Department of Marketing, Kozminski University, 03-301 Warszawa, Poland
Magdalena Jaciow: Department of Digital Economy Research, Faculty of Economics, University of Economics in Katowice, 40-287 Katowice, Poland
Ilona Lipowska: Department of IT Systems and Logistics, Faculty of Economics, Maria Curie-Sklodowska University, 20-031 Lublin, Poland
Marcin Lipowski: Department of Marketing, Faculty of Economics, Maria Curie-Sklodowska University, 20-031 Lublin, Poland
Grzegorz Szojda: Department of Digital Economy Research, Faculty of Economics, University of Economics in Katowice, 40-287 Katowice, Poland
Jolanta Tkaczyk: Department of Marketing, Kozminski University, 03-301 Warszawa, Poland
Radosław Wolniak: Faculty of Organization and Management, Silesian University of Technology, 44-100 Gliwice, Poland
Robert Wolny: Department of Digital Economy Research, Faculty of Economics, University of Economics in Katowice, 40-287 Katowice, Poland
Wieslaw Wes Grebski: Penn State Hazleton, Pennsylvania State University, 76 University Drive, Hazleton, PA 18202, USA

Energies, 2024, vol. 17, issue 21, 1-31

Abstract: The rapid urbanization and technological advancements of the recent decades have increased the need for efficient and sustainable transportation solutions. This study examines the acceptance of smart transportation systems (STSs) among residents in Polish cities and explores the impact of these systems on energy-saving behaviors. Using the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model, which includes the propensity to save energy, this research seeks to understand the determinants of STS adoption. The primary research was conducted using Computer-Assisted Web Interviewing (CAWI). The sample was controlled for gender and place of residence. A sample of 471 individuals meeting the criteria of living in a city with over 200,000 residents and using smart transportation solutions in Poland were selected from the research panel. SmartPLS 4 software was used to analyze the collected data. The findings reveal that the propensity to save energy significantly influences perceived usefulness, ease of use, social influence, and hedonic motivation toward STSs. Perceived usefulness and ease of use were found to be strong predictors of the intention to use STSs, while perceived costs had a negative impact on it. This study also identified the moderating role of personal innovativeness in mitigating cost concerns. These insights underscore the importance of emphasizing energy conservation benefits and user-friendly features in promoting the use of STSs. This study concludes that aligning technological innovations with user motivations for energy conservation can enhance the adoption of sustainable transportation solutions, contributing to smarter and more sustainable urban environments.

Keywords: smart city; smart transportation solutions; ITS; Poland; UTAUT2 (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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