Economical, Innovative, or Ecological? What Are the Green Energy Users?

Kamil Lubiński and Magdalena Grębosz-Krawczyk ()
Additional contact information
Kamil Lubiński: Department of Marketing, Faculty of Management and Organisation, Lodz University of Technology, 90-924 Łódź, Poland
Magdalena Grębosz-Krawczyk: Department of Marketing, Faculty of Management and Organisation, Lodz University of Technology, 90-924 Łódź, Poland

Energies, 2024, vol. 17, issue 21, 1-17

Abstract: Green energy sources play a vital role in mitigating environmental impacts and reducing dependence on energy imports. Growing concerns over climate change, coupled with public policies promoting the expansion of green energy, have notably shaped consumer attitudes and behaviours. This study aims to address the knowledge gap by examining the impact of a sustainable lifestyle, consumer innovativeness, and economic attitudes on the intention to adopt green energy sources. The research was conducted on 580 Polish consumers using an online survey. The results of structural equation modelling revealed that pro-environmental self-identity (PESI) and consumer innovativeness (CI) have a positive impact on consumer behaviour toward green energy sources. Pro-environmental self-identity (PESI) is the strongest determinant of consumer behaviour toward green energy sources. Our research on Polish consumer behaviour could serve as a frame of reference for other countries, particularly in Central and Eastern Europe. From a theoretical standpoint, this research enhances the understanding of pro-environmental self-identity (PESI) and its link to consumer innovativeness while also offering insights into consumer behaviour related to green energy sources, based on the experiences from the Polish market. The conclusions derived from this study may provide valuable guidance for managers and policymakers in formulating strategies to promote the adoption of green energy sources across Europe effectively.

Keywords: green energy; consumers’ behaviour; pro-environmental self-identity (PESI); consumer innovativeness; economic attitude (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/1996-1073/17/21/5419/pdf (application/pdf)
https://www.mdpi.com/1996-1073/17/21/5419/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jeners:v:17:y:2024:i:21:p:5419-:d:1510253

Access Statistics for this article

Energies is currently edited by Ms. Agatha Cao

More articles in Energies from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().