Choosing to Pay More for Electricity: An Experiment on the Level of Residential Consumer Cooperation

Noémie Vert Martin () and Pierre-Olivier Pineau
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Noémie Vert Martin: Department of Economics, Université de Montréal, Montréal, QC H3C 3J7, Canada
Pierre-Olivier Pineau: Department of Decision Science, HEC Montréal, Montréal, QC H3T 2A7, Canada

Energies, 2024, vol. 17, issue 6, 1-18

Abstract: Reducing energy consumption and carbon emissions is necessary in the fight against climate change. We are interested in the situation of Quebec (Canada), where low-cost hydropower sold below market value, akin to a consumption subsidy, leads to high residential consumption. We conducted an experiment to test whether individuals would be willing to pay more for electricity. Increasing regulated prices closer to their market value would result in a direct welfare gain and free some green energy, reducing greenhouse gases (GHGs) in other sectors. Giving clear and transparent information on the consequences of the price increase induces a majority of people to choose to pay more. In addition to the economic benefit of the public good, the presence of the environmental benefit increases contributions. Participants with a more-severe budget constraint tend to contribute less. These results are encouraging for the development of efficient energy policies reducing GHG emissions.

Keywords: public good; voluntary environmental action; green electricity (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2024
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