Energy Transformation Within the Framework of Sustainable Development and Consumer Behavior

Anna Szeląg-Sikora, Aneta Oleksy-Gębczyk (), Józef Ciuła, Mariusz Cembruch-Nowakowski, Katarzyna Peter-Bombik, Paulina Rydwańska and Tomasz Zacłona
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Anna Szeląg-Sikora: Department of Bioprocess Engineering, Faculty of Production and Power Engineering, Power Engineering and Automation, University of Agriculture in Krakow, Balicka 116B, 30-149 Krakow, Poland
Aneta Oleksy-Gębczyk: Faculty of Economic Sciences, State University of Applied Sciences in Nowy Sącz, ul. Aleje Wolności 38, 33-300 Nowy Sącz, Poland
Józef Ciuła: Faculty of Engineering Sciences, State University of Applied Sciences in Nowy Sącz, ul. Zamenhofa 1A, 33-300 Nowy Sącz, Poland
Mariusz Cembruch-Nowakowski: Institute of Law and Economics, University of the National Education Commission, ul. Podchorążych 2, 30-084 Kraków, Poland
Katarzyna Peter-Bombik: Faculty of Management and Social Communication, Jagiellonian University in Cracow, ul. Łojasiewicza 4, 30-348 Kraków, Poland
Paulina Rydwańska: Faculty of Economic Sciences, State University of Applied Sciences in Nowy Sącz, ul. Aleje Wolności 38, 33-300 Nowy Sącz, Poland
Tomasz Zacłona: Faculty of Economic Sciences, State University of Applied Sciences in Nowy Sącz, ul. Aleje Wolności 38, 33-300 Nowy Sącz, Poland

Energies, 2024, vol. 18, issue 1, 1-34

Abstract: The energy transition currently defines the economic development of all market sectors, driven by technological progress and increasing environmental awareness. The requirements of a sustainable economy and green energy are evolving dynamically to address environmental challenges, emphasizing the reduction of CO 2 emissions as well as energy efficiency and renewable energy sources. It is essential to study consumer attitudes toward products manufactured using green energy, including FMCG (fast-moving consumer goods) products. The aim of this article is to examine the impact of the energy transformation, and consequently rising energy costs, on the decision-making process of consumers of FMCG products produced in accordance with the principles of sustainable development (including green energy). It explores the factors influencing their purchasing decisions and the role that generation plays in this process. Understanding how different generations respond to the energy aspects of economic functioning is crucial for the future development of the energy sector and the implementation of sustainable economic models. Therefore, it is essential to conduct research that demonstrates the extent of the influence of increasing consumer awareness of energy transformation within the framework of sustainable development.

Keywords: energy transformation; sustainable development; green energy; climate change; consumer behavior; FMCG products; generation groups (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2024
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