Environmental Consciousness and Willingness to Pay for Carbon Emissions Reductions: Empirical Evidence from Qatar

Khalid S. Al-Abdulqader, Abdul-Jalil Ibrahim, Jingkai Ong and Ahmed A. Khalifa ()
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Khalid S. Al-Abdulqader: Department of Finance and Economics, College of Business and Economics, Qatar University, Doha 2713, Qatar
Abdul-Jalil Ibrahim: Department of Banking and Finance, University of Professional Studies, Accra P.O. Box LG 149, Ghana
Jingkai Ong: Department of Finance and Economics, College of Business and Economics, Qatar University, Doha 2713, Qatar
Ahmed A. Khalifa: Department of Finance and Economics, College of Business and Economics, Qatar University, Doha 2713, Qatar

Energies, 2025, vol. 18, issue 17, 1-24

Abstract: The individual’s willingness to pay (WTP) for environmental reduction programs is one way of gauging society’s environmental consciousness. We explore the determinants of an individual’s WTP for a product produced from carbon capture and utilization (CCU) technology in Qatar. A representative questionnaire sample was administered to 1012 respondents in Qatar on habits, perceptions, economic and religious attitudes related to environmental consciousness, and WTP. The findings reveal that environmental concern is significantly enhanced by environmental consciousness, awareness, and education, while environmental awareness also positively influences perceived social norms regarding others’ environmental awareness. Further, environmental consciousness, religiosity, and education are significantly positively associated with the WTP for an eco-friendly product. Also, those who earn high incomes have a greater WTP for eco-friendly products with premium prices of 10–75% higher. Respondents motivated by religious obligation have a significantly greater WTP for eco-friendly products with a 10–30% price premium. These findings imply the need for context-specific strategies that leverage cultural values, address income disparities, and effectively communicate the benefits of green choices to drive the adoption of green products.

Keywords: environmental consciousness and concern; willingness to pay; religiosity and environmental concern; emissions reductions (search for similar items in EconPapers)
JEL-codes: Q Q0 Q4 Q40 Q41 Q42 Q43 Q47 Q48 Q49 (search for similar items in EconPapers)
Date: 2025
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