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The Contribution of Robo-Advisors as a Key Factor in Commercial Banks’ Performance After the Global Financial Crisis

Félix Zogning () and Pascal Turcotte
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Félix Zogning: School of Management, Université de Sherbrooke, Sherbrooke, QC J1K 2R1, Canada
Pascal Turcotte: Canadian Imperial Bank of Commerce, Toronto, ON M5J 0E7, Canada

FinTech, 2024, vol. 4, issue 1, 1-15

Abstract: In several countries, digital financial advisory services, particularly those supported by robo-advisors, are becoming increasingly popular in retail banking. These tools assist users with financial decisions such as risk assessment, portfolio selection, and rebalancing—all at a reduced cost. Recent studies suggest that, over time, robo-advisors could complement human financial advisors. Building on this research, which evaluates robo-advisors’ effectiveness in asset allocation, this study aims to assess the impact of this strategic shift on retail banks’ profitability. It compares the Canadian and French banking sectors, where robo-advisors were introduced in the 2010s. Results indicate that implementing robo-advisors enhances profitability in non-interest activities, with this effect being more pronounced in France than in Canada.

Keywords: robo-advisor; retail banking; profitability; portfolio management; non-interest margin (search for similar items in EconPapers)
JEL-codes: C6 F3 G O3 (search for similar items in EconPapers)
Date: 2024
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