Strategies of Success for Social Networks: Mermaids and Temporal Evolution

Massimo Marchiori and Lino Possamai
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Massimo Marchiori: European Institute for Science, Media and Democracy, 1040 Brussels, Belgium
Lino Possamai: Department of Mathematics, University of Padua, 35121 Padua, Italy

Future Internet, 2020, vol. 12, issue 2, 1-30

Abstract: The main goal of this article is to investigate techniques that can quickly lead to successful social systems by boosting network connectivity. This is especially useful when starting new online communities where the aim is to increase the system utilization as much as possible. This aspect is very important nowadays, given the existence of many online social networks available on the web, and the relatively high level of competition. In other words, attracting users’ attention is becoming a major concern, and time is an essential factor when investing money and resources into online social systems. Our study describes an effective technique that deals with this issue by introducing the notion of mermaids, special attractors that alter the normal evolutive behavior of a social system. We analyze how mermaids can boost social networks, and then provide estimations of fundamental parameters that business strategists can take into account in order to obtain successful systems within a constrained budget.

Keywords: social networks; growth dynamics; evolution strategies; success; financial technology (search for similar items in EconPapers)
JEL-codes: O3 (search for similar items in EconPapers)
Date: 2020
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