Evaluation of the Factors That Impact the Perception of Online Content Trustworthiness by Income, Political Affiliation and Online Usage Time

Matthew Spradling and Jeremy Straub ()
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Matthew Spradling: College of Innovation and Technology, University of Michigan-Flint, Flint, MI 48502, USA
Jeremy Straub: Department of Computer Science, North Dakota State University, Fargo, ND 58105, USA

Future Internet, 2022, vol. 14, issue 11, 1-55

Abstract: Intentionally deceptive online content represents a significant issue for society. Multiple techniques have been proposed to identify and combat its spread. To understand how to inform individuals most effectively about the potential biases of and other issues with content, this article studies factors that impact the perception of online content. Specifically, it looks at how these factors have similar or different impact depending on the income level, political affiliation and online usage time of Americans. A national survey was conducted that asked respondents about multiple factors that influence their and others’ perception of online content trustworthiness. It also asked what the ideal impact of these factors should be. This data is presented and analyzed herein, conclusions are drawn and their implications, with regard to preventing the spread of deceptive online content, are discussed.

Keywords: online content; trustworthiness; factors; income; political affiliation; online usage (search for similar items in EconPapers)
JEL-codes: O3 (search for similar items in EconPapers)
Date: 2022
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