A Method for Assessing the Performance of e-Government Twitter Accounts

Konstantinos Antoniadis, Kostas Zafiropoulos and Vasiliki Vrana
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Konstantinos Antoniadis: Department of International and European Studies, University of Macedonia, Egnatia 156, Thessaloniki 54006, Greece
Kostas Zafiropoulos: Department of International and European Studies, University of Macedonia, Egnatia 156, Thessaloniki 54006, Greece
Vasiliki Vrana: Department of Business Administration, Technological Education Institute of Central Macedonia, Terma Magnesias, Serres 62124, Greece

Future Internet, 2016, vol. 8, issue 2, 1-18

Abstract: This paper introduces a method for assessing the influence of Twitter accounts of central e-government agencies. It first stresses the importance of activity and popularity of the e-government accounts, and also the importance of community formation among followers-citizens, as the two main stages of e-government adoption. The proposed approach combines activity and popularity of the accounts and followers’ community characteristics in a ranking system, using an idea originally introduced to measure blogosphere authority. A Twitter Authority Index is produced. The method is demonstrated through an extended example: 56 Twitter accounts of ministries of EU countries are sorted according to their indexes in the proposed ranking system. Detailed values for the ministries’ accounts and average values for the countries that the ministries belong to are reported and commented.

Keywords: Twitter accounts; eGovernment; governmental agencies; ministries; EU countries; influence; ranking; performance; communities; Twitter Authority Index (search for similar items in EconPapers)
JEL-codes: O3 (search for similar items in EconPapers)
Date: 2016
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