Nudge the Lunch: A Field Experiment Testing Menu-Primacy Effects on Lunch Choices

Ola Andersson and Lif Nelander
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Lif Nelander: Department of Econonomics and UCFS, Uppsala University, SE-751 21 Uppsala, Sweden

Games, 2021, vol. 12, issue 1, 1-19

Abstract: By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11%. This translates to a 6% decrease of daily emissions due to food sales. Using data on payment method, we find that the result is most likely driven by non-students responding to the nudge.

Keywords: behavioral economics; limited attention; salience; nudging; sustainable food consumption; field experiment; menu intervention (search for similar items in EconPapers)
JEL-codes: C C7 C70 C71 C72 C73 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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