Misperception and Cognition in Markets

Benjamin Young ()
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Benjamin Young: Economics Discipline Group, UTS Business School, University of Technology Sydney, Sydney 2007, Australia

Games, 2022, vol. 13, issue 6, 1-15

Abstract: We consider a market setting where a consumer holds either a naive or sophisticated perception of their preference over products. We introduce the concept of a cognitive equilibrium, in which the consumer can transition between the cognitive states of naiveté and sophistication depending on the degree of exploitation in the market. We compare market outcomes under monopoly and competition. While competition unambiguously improves market outcomes when the consumer’s cognitive state is exogenous, it can strictly lower gains from trade when cognitive states are endogenously determined.

Keywords: naiveté; sophistication; cognition; markets (search for similar items in EconPapers)
JEL-codes: C C7 C70 C71 C72 C73 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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