Disparities and Menthol Marketing: Additional Evidence in Support of Point of Sale Policies

Sarah Moreland-Russell, Jenine Harris, Doneisha Snider, Heidi Walsh, Julianne Cyr and Joaquin Barnoya
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Sarah Moreland-Russell: George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
Jenine Harris: George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
Doneisha Snider: George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
Heidi Walsh: George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
Julianne Cyr: George Warren Brown School of Social Work, Washington University in St. Louis, St. Louis, MO 63112, USA
Joaquin Barnoya: Department of Surgery, Division of Public Health Sciences, Washington University in St. Louis, St. Louis, MO 63112, USA

IJERPH, 2013, vol. 10, issue 10, 1-13

Abstract: This study examined factors associated with point-of-sale tobacco marketing in St. Louis, an urban city in the United States. Using spatial analysis, descriptive statistics, and multilevel modeling, we examined point-of-sale data and the proportion of mentholated cigarette and total cigarette marketing from 342 individual tobacco retail stores within St. Louis census tracts characterized by the percent of black adults and children. Menthol and total tobacco product marketing was highest in areas with the highest percentages of black residents. When examining menthol marketing to children, we did not find as strong of a relationship, however results of multilevel modeling indicate that as the proportion of black children in a census tract increased, the proportion of menthol marketing near candy also increased. These results indicate the need for communities globally to counter this targeted marketing by taking policy action specifically through the enactment of marketing restrictions provided by the 2009 Family Smoking Prevention and Tobacco Control Act and the Framework Convention of Tobacco Control.

Keywords: point of sale; advertising; menthol; policy; disparities (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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