Examination of the Relationship between In-Store Environmental Factors and Fruit and Vegetable Purchasing among Hispanics

Jennifer Sanchez-Flack, Julie L. Pickrel, George Belch, Shih-Fan Lin, Cheryl A. M. Anderson, Maria Elena Martinez, Elva M. Arredondo and Guadalupe X. Ayala
Additional contact information
Jennifer Sanchez-Flack: Health Behavior and the Institute for Behavioral and Community Health, San Diego State University, University of California at San Diego Joint Doctoral Program in Public Health, 5500 Campanile Drive, San Diego, CA 92182, USA
Julie L. Pickrel: Institute for Behavioral and Community Health, San Diego State University Research Foundation, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA
George Belch: Marketing Department, Fowler College of Business, San Diego State University, 5500 Campanile Drive, San Diego, CA 92182, USA
Shih-Fan Lin: Institute for Behavioral and Community Health, San Diego State University Research Foundation, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA
Cheryl A. M. Anderson: Family Medicine and Public Health, University of California, San Diego, 9500 Gilman Drive, #0725, La Jolla, CA 92093, USA
Maria Elena Martinez: Family Medicine and Public Health, University of California, San Diego, 9500 Gilman Drive, #0901, La Jolla, CA 92093, USA
Elva M. Arredondo: Graduate School of Public Health, San Diego State University and the Institute for Behavioral and Community Health, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA
Guadalupe X. Ayala: Graduate School of Public Health, San Diego State University and the Institute for Behavioral and Community Health, 9245 Sky Park Court, Suite 220, San Diego, CA 92123, USA

IJERPH, 2017, vol. 14, issue 11, 1-17

Abstract: Retail food environments have received attention for their influence on dietary behaviors and for their nutrition intervention potential. To improve diet-related behaviors, such as fruit and vegetable (FV) purchasing, it is important to examine its relationship with in-store environmental characteristics. This study used baseline data from the “ El Valor de Nuestra Salud ” study to examine how in-store environmental characteristics, such as product availability, placement and promotion, were associated with FV purchasing among Hispanic customers in San Diego County. Mixed linear regression models indicated that greater availability of fresh FVs was associated with a $0.36 increase in FV purchasing ( p = 0.01). Placement variables, specifically each additional square foot of display space dedicated to FVs ( p = 0.01) and each additional fresh FV display ( p = 0.01), were associated with a $0.02 increase and $0.29 decrease, respectively, in FV purchasing. Introducing FV promotions in the final model was not related to FV purchasing. Exploratory analyses indicated that men reported spending $3.69 fewer dollars on FVs compared to women, controlling for covariates ( p = 0.02). These results can help inform interventions targeting in-store environmental characteristics to encourage FV purchasing among Hispanics.

Keywords: consumer food environment; Latinos/Hispanics; store audits (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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