Evaluation of Chronic Disease Prevention and Control Public Service Advertisement on the Awareness and Attitude Change among Urban Population in Chongqing, China: A Cross-Sectional Study

Tingting Wu, Ping Hu, Hao Huang, Chengbin Wu, Zhirong Fu, Lei Du, Xianglong Xu, Zumin Shi and Yong Zhao
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Tingting Wu: School of Public Health and Management, Chongqing Medical University, Chongqing 400016, China
Ping Hu: School of Public Health and Management, Chongqing Medical University, Chongqing 400016, China
Hao Huang: Institute of Health Education, Chongqing 401120, China
Chengbin Wu: Institute of Health Education, Chongqing 401120, China
Zhirong Fu: Institute of Health Education, Chongqing 401120, China
Lei Du: Institute of Health Education, Chongqing 401120, China
Xianglong Xu: School of Public Health and Management, Chongqing Medical University, Chongqing 400016, China
Zumin Shi: Adelaide Medical School, University of Adelaide, Adelaide 5000, Australia
Yong Zhao: School of Public Health and Management, Chongqing Medical University, Chongqing 400016, China

IJERPH, 2017, vol. 14, issue 12, 1-13

Abstract: The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control. A self-designed questionnaire was used in an outdoor intercept survey to collect information about the perception of citizens toward the effect of the advertisement on awareness and attitude situation. Respondents had good knowledge of chronic disease (17.11 ± 3.23, total score: 23), but only 58.4% of participants thought cancer is one type of chronic disease. The awareness of cancer as a chronic disease among the group who had seen this advertisement (63.6%) was higher than that of the group who had not seen the advertisement (56.5%) ( p = 0.046). The attitude of respondents was good after watching the advertisement, approximately 77.4% of respondents attempted to remind their family and friends to prevent chronic diseases, roughly. 78.2% tried to persuade their family and friends to change their unhealthy lifestyle habits, and 84.7% of participants reported that the advertising increased the possibility of their own future lifestyle change. There was minimal change of awareness of the participants who saw the advertisement. This study did not show significant differences on chronic disease related knowledge between the participants who have seen the advertisement and who have not seen the advertisement. The public service advertisement may help participants improve the attitude of future behavior change. Further researches combining the sustained intervention and support through clinical and community health programs media campaigns are needed to support public health.

Keywords: public service advertisement; chronic diseases; awareness (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2017
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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