Evaluation of Behavior Change Communication Campaigns to Promote Modern Cookstove Purchase and Use in Lower Middle Income Countries

William Douglas Evans, Michael Johnson, Kirstie Jagoe, Dana Charron, Bonnie N. Young, A. S. M. Mashiur Rahman, Daniel Omolloh and Julie Ipe
Additional contact information
William Douglas Evans: Department of Prevention and Community Health, Milken Institute School of Public Health, The George Washington University, Washington, DC 20052, USA
Michael Johnson: Berkeley Air Monitoring Group, Berkeley, CA 94704, USA
Kirstie Jagoe: Berkeley Air Monitoring Group, Berkeley, CA 94704, USA
Dana Charron: Berkeley Air Monitoring Group, Berkeley, CA 94704, USA
Bonnie N. Young: Berkeley Air Monitoring Group, Berkeley, CA 94704, USA
A. S. M. Mashiur Rahman: Micro Industries Development Assistance and Services (MIDAS), Dhaka 1209, Bangladesh
Daniel Omolloh: Eco Consultancy, Nairobi, Kenya
Julie Ipe: The Global Alliance for Clean Cookstoves, Washington, DC 20006, USA

IJERPH, 2017, vol. 15, issue 1, 1-18

Abstract: Nearly three billion people worldwide burn solid fuels and kerosene in open fires and inefficient stoves to cook, light, and heat their homes. Cleaner-burning stoves reduce emissions and can have positive health, climate, and women’s empowerment benefits. This article reports on the protocol and baseline data from the evaluation of four behavior change communication (BCC) campaigns carried out in lower to middle income countries aimed at promoting the sale and use of cleaner-burning stoves. Interventions implemented in Bangladesh, Kenya, and Nigeria are using a range of BCC methods including mass media, digital media, outdoor advertising, and inter-personal communication. The mixed methods evaluation comprises three large-scale surveys: one pre-BCC and two follow-ups, along with smaller scale assessments of stove uptake and patterns of use. Baseline results revealed varying levels of awareness of previous promotions and positive attitudes and beliefs about modern (i.e., relatively clean-burning) cookstoves. Differences in cookstove preferences and behaviors by gender, socio-demographics, media use, and country/region were observed that may affect outcomes. Across all three countries, cost (lack of funds) a key perceived barrier to buying a cleaner-burning stove. Future multivariate analyses will examine potential dose-response effects of BCC on cookstove uptake and patterns of use. BCC campaigns have the potential to promote modern cookstoves at scale. More research on campaign effectiveness is needed, and on how to optimize messages and channels. This evaluation builds on a limited evidence base in the field.

Keywords: modern cookstoves; behavior change communication; social marketing; outcome evaluation; low and middle income countries; Bangladesh; Kenya; Nigeria; public health (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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