Sport Activity for Health!! The Effects of Karate Participants’ Involvement, Perceived Value, and Leisure Benefits on Recommendation Intention

Ying-Chih Chang, Tsu-Ming Yeh, Fan-Yun Pai and Tai-Peng Huang
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Ying-Chih Chang: Department of Leisure and Recreation Management, Da-Yeh University, ChangHua 515, Taiwan
Tsu-Ming Yeh: Department of Industrial Engineering and Management, National Quemoy University, Kimen 892, Taiwan
Fan-Yun Pai: Department of Business Administration, National Changhua University of Education, ChangHua 500, Taiwan
Tai-Peng Huang: Department of Leisure and Recreation Management, Da-Yeh University, ChangHua 515, Taiwan

IJERPH, 2018, vol. 15, issue 5, 1-16

Abstract: This study intends to discuss the effects of participants’ involvement, perceived value, and leisure benefits on recommendation intention in the sport of karate. The questionnaires were collected online by karate clubs on Facebook and included 369 valid participants. The research findings show that karate participants from different places of residence do not display significant differences in involvement, perceived value, leisure benefits, and recommendation intention. Furthermore, “attraction” in the involvement category reveals the highest mean, “paid spirit and energy being worthy” in perceived value appears as the highest mean, and “physiological benefits” in leisure benefits shows the highest mean. The Pearson correlation analysis result presents significant strong positive correlations between involvement, perceived value, leisure benefits, and recommendation intention. Finally, multiple regression analysis reveals that leisure benefits, except “physiological benefits”, show notably positive effects on recommendation intention. According to the research results, suggestions are proposed for the reference of karate teaching business managers, participants, and future research.

Keywords: involvement; perceived value; leisure benefits; recommendation intention (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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