Public Awareness of Remanufactured Products in Yangtze River Delta of China: Present Status, Problems and Recommendations

Jian Cao, Xihui Chen, Xueping Zhang, Yanchen Gao, Xuemei Zhang, Yunwen Zhao, Xiaoli Yang, Jiayang Xu, Gengui Zhou and Jerald L. Schnoor
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Jian Cao: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Xihui Chen: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Xueping Zhang: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Yanchen Gao: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Xuemei Zhang: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Yunwen Zhao: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Xiaoli Yang: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Jiayang Xu: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Gengui Zhou: Department of Management Science & Engineering, Zhejiang University of Technology, Hangzhou 310023, China
Jerald L. Schnoor: Center for Global & Regional Environmental Research, The University of Iowa, Iowa City, LA 52242, USA

IJERPH, 2018, vol. 15, issue 6, 1-23

Abstract: Exponential increase of used and scrapped products has aroused worldwide attention, with various coping strategies regarding environmental protection and resource reutilization being considered and implemented. Among these, remanufacturing, processing used products environmentally and restoring them to like-new conditions, is preferred by nations around the world. China has been committed to developing and advancing the remanufacturing industry along with its products since 2013, however only a few residents are able to recognize and purchase remanufactured products at the present time. This paper aims to investigate the public awareness of Chinese residents on these emerging products by conducting a questionnaire survey and field research for data collection, and analyzing the results statistically. Results show that most Chinese residents are not familiar with remanufactured products, the superior attributes of such products, or the channels available to purchase them. This could be explained by insufficient publicity and promotion on the part of the government and business enterprises. Factors influencing the purchase intentions of customers are illuminated and potential problems are summarized, in response to which, respective recommendations are provided for both policy makers and firms to popularize remanufactured products.

Keywords: remanufactured products; used products; questionnaire survey; public awareness (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2018
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