An Augmented Risk Information Seeking Model: Perceived Food Safety Risk Related to Food Recalls

Chuanhui Liao, Xiaomei Zhou and Dingtao Zhao
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Chuanhui Liao: School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, China
Xiaomei Zhou: School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, China
Dingtao Zhao: School of Management, University of Science and Technology of China, Hefei 230026, China

IJERPH, 2018, vol. 15, issue 9, 1-17

Abstract: Food safety is of worldwide concern. As an effective mechanism governing food safety, food recalls are widely applied around the world. Though it is well known that food recalls can have substantial, negative impacts on corporate reputation and marketing, we know relatively little related to what factors motivate people to seek related information after the recall announcement. This study attempts to elucidate the determinants of information-seeking intention in the context of food safety in food recalls by using an augmented risk information-seeking model. A survey of 631 Chinese residents was used to explore the proposed framework. The results show that current knowledge, risk perception, perceived channel beliefs, and perceived information-gathering capacity (PIGC) are all significant predictors of information need and information-seeking intention. It was also confirmed that risk perception has a positive correlation with seeking need. These findings are important for policymakers, recalling manufacturers, and retailers to develop strategies for better risk communication in food recall announcements.

Keywords: current knowledge; food recall; perceived information gathering capacity; risk communication; risk perception (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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