Does Information Pattern Affect Risk Perception of Food Safety? A National Survey in China

Guanghua Han and Yihong Liu
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Guanghua Han: School of International and Public Affairs, Shanghai Jiao Tong University, Shanghai 200030, China
Yihong Liu: School of International and Public Affairs, Shanghai Jiao Tong University, Shanghai 200030, China

IJERPH, 2018, vol. 15, issue 9, 1-14

Abstract: Examining the variances in the assessments of risk, as perceived by residents, facilitates the development of appropriate risk information communication strategies. This paper aims to identify the effects of information source patterns on perceived food safety risks based on demographic factors. A national survey was conducted to examine, by means of multiple regression analysis, the relationship between the public’s perceived risks, demographic factors and information access. The study finds that residents’ preferences for information sources have been empirically proven to significantly affect their perceptions of food safety. We also find that more educated young urban dwellers, as well as those without cohabitation experience, tend to perceive a higher level of risk with respect to food safety. In contrast to our expectations, gender, family income and family size are not significantly correlated with the perception of food safety risk. The findings help to explain residents’ attitudes toward food safety administration and reactions to food hazards in the Chinese context. It is recommended that the governing authorities strengthen their communication capacities using modern communication media and make full use of traditional and face-to-face communications with respect to regulations.

Keywords: risk perception; food safety; information source pattern; public survey (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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