Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China

Dongxiao Gu, Xuejie Yang, Xingguo Li, Changyong Liang, Jinhong Zhong and Nanping Feng
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Dongxiao Gu: The School of Management, Hefei University of Technology, Hefei 230009, China
Xuejie Yang: The School of Management, Hefei University of Technology, Hefei 230009, China
Xingguo Li: The School of Management, Hefei University of Technology, Hefei 230009, China
Changyong Liang: The School of Management, Hefei University of Technology, Hefei 230009, China
Jinhong Zhong: The School of Management, Hefei University of Technology, Hefei 230009, China
Nanping Feng: The School of Management, Hefei University of Technology, Hefei 230009, China

IJERPH, 2018, vol. 15, issue 9, 1-14

Abstract: With the broadening application of the New Rural Cooperative Medical Scheme (NCMS), its role in patient satisfaction in rural China has shifted to be the focus of academic research. Based on a technology acceptance model, this study will investigate the factors and mechanisms influencing patient satisfaction on NCMSS in rural places in China. In this study, based on a technology acceptance model, we developed a model that is associated with the influencing factors, patients’ continued participation and patient satisfaction, and conducted an empirical analysis based on data collected from rural areas of China’s Anhui Province. A NCMS′s reputed reliability, value, and convenience played a key role in positively influencing patient satisfaction. However, long-term patient participation was not significantly influenced by other social factors. In order to increase patient satisfaction, NCMS policy and implementation procedure needs further government modification and innovation with the goal of improving the reimbursement ratio, reducing the financial burden, and improving patient convenience.

Keywords: New Rural Cooperative Medical Scheme systems; patient satisfaction; perceived usefulness; health service quality; rural places in China (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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