Prevalence, Use Behaviors, and Preferences among Users of Heated Tobacco Products: Findings from the 2018 ITC Japan Survey

Edward Sutanto, Connor Miller, Danielle M. Smith, Richard J. O’Connor, Anne C. K. Quah, K. Michael Cummings, Steve Xu, Geoffrey T. Fong, Andrew Hyland, Janine Ouimet, Itsuro Yoshimi, Yumiko Mochizuki, Takahiro Tabuchi and Maciej L. Goniewicz
Additional contact information
Edward Sutanto: Division of Cancer Prevention and Population Sciences, Department of Health Behaviors, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA
Connor Miller: Division of Cancer Prevention and Population Sciences, Department of Health Behaviors, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA
Danielle M. Smith: Division of Cancer Prevention and Population Sciences, Department of Health Behaviors, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA
Richard J. O’Connor: Division of Cancer Prevention and Population Sciences, Department of Health Behaviors, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA
Anne C. K. Quah: Department of Psychology, University of Waterloo, Waterloo, ON N2L 3G1, Canada
K. Michael Cummings: Department of Psychiatry & Behavioral Sciences, Medical University of South Carolina, Charleston, SC 29425, USA
Steve Xu: Department of Psychology, University of Waterloo, Waterloo, ON N2L 3G1, Canada
Geoffrey T. Fong: Department of Psychology, University of Waterloo, Waterloo, ON N2L 3G1, Canada
Andrew Hyland: Division of Cancer Prevention and Population Sciences, Department of Health Behaviors, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA
Janine Ouimet: Department of Psychology, University of Waterloo, Waterloo, ON N2L 3G1, Canada
Itsuro Yoshimi: Division of Tobacco Policy Research, National Cancer Center Japan, Tokyo 104-0045, Japan
Yumiko Mochizuki: Japan Cancer Society, Tokyo 100-0006, Japan
Takahiro Tabuchi: Cancer Control Center, Osaka International Cancer Institute, Osaka 537-8511, Japan
Maciej L. Goniewicz: Division of Cancer Prevention and Population Sciences, Department of Health Behaviors, Roswell Park Comprehensive Cancer Center, Buffalo, NY 14263, USA

IJERPH, 2019, vol. 16, issue 23, 1-18

Abstract: Heated tobacco products (HTPs), such as IQOS, glo, and Ploom TECH, with a variety of flavored tobacco-containing inserts, have reportedly achieved a significant market share in Japan. We analyzed data from Wave 1 of the ITC Japan Survey, a nationally representative web survey conducted in February to March 2018 among 4684 adult participants to estimate the prevalence of HTP use, describe characteristics of HTP users, and explore user preferences for HTP device and flavor. The overall prevalence of monthly HTP use was 2.7% (1.7% daily use). Virtually all HTP users were current cigarette smokers (67.8%) or former smokers (25.0%); only 1.0% of HTP users were never smokers. Among HTP users, IQOS was the most frequently reported brand used (64.5%), and menthol was the most common flavor reported (41.5%). IQOS was used more by younger respondents and those who reported daily use, while Ploom TECH was more popular among older respondents and non-daily HTP users. This is one of the first non-industry funded studies to explore the use of HTPs in Japan.

Keywords: heated tobacco products; heat-not-burn; modified risk tobacco products; flavored tobacco (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2019
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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