A Non-Liner Decision Model for Green Crowdfunding Project Success: Evidence from China

Jinbi Yang, Libo Liu and Chunxiao Yin
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Jinbi Yang: School of Business, Jiangnan University, Wuxi 214122, China
Libo Liu: Department of Business, Technology and Entrepreneurship, Swinburne University of Technology, Hawthorn, Victoria 3122, Australia
Chunxiao Yin: College of Computer & Information Science, Southwest University, Chongqing 400715, China

IJERPH, 2019, vol. 16, issue 2, 1-12

Abstract: Green growth and environmental sustainability have become a significant focus in today’s living. We believe that green crowdfunding project can make an important contribution to the creation and evaluation of environmental systems. This study aims to investigate the determinants of green crowdfunding project success. Contrary to the linear relationship in previous literature, we propose a non-liner decision model that includes three determinants, funds pledge, goal setting, and project duration to predict project success. The quantitative approach method was employed. We crawl data on 1389 green crowdfunding projects from Tencent Lejuan, a crowdfunding platform in China. By using ordinary least square method to conduct data analysis, we find that the effect of goal setting on project success is non-linear as low and moderate levels of goal setting are not always likely to have a significant impact on project success, but the presence of a higher goal is likely to exert a positive effect on project success. Moreover, results show that the effect of project duration on project success is non-linear as short and moderate levels of duration is not always certain to have significant impact on project success, but the presence of a long duration is likely to exert a positive effect on project success. This study has implications for fund-seekers for green crowdfunding projects and managers of crowdfunding platforms.

Keywords: environmental sustainability; green crowdfunding project; decision making model; goal setting; project duration; non-linear (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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