Gastronomic Motivations and Perceived Value of Foreign Tourists in the City of Oruro (Bolivia): An Analysis Based on Structural Equations

Francisco González Santa Cruz, Salvador Moral-Cuadra, Juan Choque Tito and Tomás López-Guzmán
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Francisco González Santa Cruz: Business Organization Department, University of Córdoba, 14071 Córdoba, Spain
Salvador Moral-Cuadra: Applied Economics Department, University of Córdoba, 14071 Córdoba, Spain
Juan Choque Tito: Basic Sciences Department, Technical University of Oruro, 49 Oruro, Bolivia
Tomás López-Guzmán: Applied Economics Department, University of Córdoba, 14071 Córdoba, Spain

IJERPH, 2020, vol. 17, issue 10, 1-12

Abstract: The continuous dynamism that tourism suffers makes the motivations of tourists change, making them search for new experiences. In this sense, gastronomy is positioned as a key element of union between tourism and culture, thus developing gastronomic tourism. The analysis presented here will address gastronomic motivations and their influence on the value perceived by foreign tourists in Oruro (Bolivia), based on a total sample of 370 and through a covariance-based structural equation modelling (CB-SEM). Among the main results, it is worth highlighting the positive influence of gastronomic motivations on the value perceived by tourists. These results are also very useful for public and/or private entities for the creation of new strategies to promote local gastronomy.

Keywords: gastronomy; perceived value; gastronomic motivations; foreign tourists; CB-SEM; Oruro; Bolivia (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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