The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis

Yan Hong, Gangwei Cai, Zhoujin Mo, Weijun Gao, Lei Xu, Yuanxing Jiang and Jinming Jiang
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Yan Hong: School of Civil Engineering and Architecture, Zhejiang Sci–Tech University, Hangzhou 310018, China
Gangwei Cai: College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China
Zhoujin Mo: College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China
Weijun Gao: Faculty of Environmental Engineering, University of Kitakyushu, Fukuoka 8080135, Japan
Lei Xu: College of Civil Engineering and Architecture, Zhejiang University, Hangzhou 310058, China
Yuanxing Jiang: Zhejiang Tongji Vocational College of Science and Technology, Hangzhou 311231, China
Jinming Jiang: Faculty of Environmental Engineering, University of Kitakyushu, Fukuoka 8080135, Japan

IJERPH, 2020, vol. 17, issue 10, 1-19

Abstract: After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance–performance analysis (IPA).

Keywords: tourist satisfaction; importance–performance analysis (IPA); COVID-19; bed and breakfast (B& B); tourism resumption (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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