Examining User’s Initial Trust Building in Mobile Online Health Community Adopting

Yuanyuan Cao, Jiantong Zhang, Liang Ma, Xinghong Qin and Junjun Li
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Yuanyuan Cao: School of Management, Hangzhou Dianzi University, Hangzhou 310038, China
Jiantong Zhang: School of Economics & Management, Tongji University, Shanghai 200092, China
Liang Ma: Management Science and Engineering, Shandong University of Finance and Economics, Jinan 250014, China
Xinghong Qin: School of Management Science and Engineering, Chongqing Technology and Business University, Chongqing 400067, China
Junjun Li: School of Management, Hangzhou Dianzi University, Hangzhou 310038, China

IJERPH, 2020, vol. 17, issue 11, 1-20

Abstract: Due to the high perceived risk, it is critical to foster users’ initial trust in the promotion of mobile online health community (MOHC) adoption. The present study focused on the role of two different trust elements and examined the initial trust building process based on elaboration likelihood model and trust transfer theory. The results indicated that initial trust in MOHC context was composed of two interrelated components: health service provider (doctor) and underlying technology (MOHC platform). Especially, the initial trust in MOHC platform exerted greater effects on adopting intention. Both performance-based cue (doctors’ information quality and interaction quality) and transfer-based cue (trust in the offline doctors’ health service) positively shaped the initial trust in doctor. Meanwhile, only the performance-based cue (MOHC platform’s information quality and service quality) has significant positive association with initial trust in MOHC platform. However, interpersonal recommend is insignificantly related to the initial trust in doctor. Trust in the mobile internet service is insignificantly related to the initial trust in MOHC platform.

Keywords: mobile online health community; initial trust; elaboration likelihood model; trust transfer; performance-based cue; transfer-based cue; adopting intention (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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