The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism

Jinsoo Hwang, Hyunjoon Kim and Ja Young Choe
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Jinsoo Hwang: The College of Hospitality and Tourism Management, Sejong University, Seoul 143-747, Korea
Hyunjoon Kim: The Department of Tourism Management, The College of Business Administration, Dong-A University, Busan 49236, Korea
Ja Young Choe: Faculty of Business Administration, University of Macau, Macau 853, China

IJERPH, 2020, vol. 17, issue 11, 1-12

Abstract: The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.

Keywords: edible insect restaurants; eco-friendly; green image; behavioral intentions; attitude; desire (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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