Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China

Byoungsoo Kim and Daekil Kim
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Byoungsoo Kim: School of Business, Yeungnam University, 280 Daehakro, Gyeongsansi 38541, Korea
Daekil Kim: School of Communications and Media, Seoul Women’s University, 621 Hwarangro, Nowon-Gu, Seoul 01797, Korea

IJERPH, 2020, vol. 17, issue 12, 1-14

Abstract: This study investigates the key antecedents affecting consumers’ continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer’s continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service provider. Financial risk and privacy risk serve as inhibitors to consumers’ continuance intention. Our research model is validated using data from 224 bike-sharing consumers in China. Both perceived value and trust in a service have a significant impact on consumers’ continuance intention. However, financial risk significantly affects customer’s continuance intention, although privacy risk does not have a significant impact on it. The analysis results show that perceived usefulness has no significant effect on both perceived value and trust in a service provider. The results demonstrate that perceived ease of use and perceived enjoyment play a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.

Keywords: bike-sharing services; privacy risk; financial risk; sharing economy; perceived value (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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