Research on the Design of and Preference for Collection Modes of Reusable Takeaway Containers to Promote Sustainable Consumption

Xiaohong Jiang, Mingyu Dong, Yuewei He, Jiayi Shen, Wenqi Jing, Nan Yang and Xiucheng Guo
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Xiaohong Jiang: College of Automobile and Traffic Engineering, Nanjing Forestry University, Longpan Road 159#, Nanjing 210037, China
Mingyu Dong: College of Automobile and Traffic Engineering, Nanjing Forestry University, Longpan Road 159#, Nanjing 210037, China
Yuewei He: College of Automobile and Traffic Engineering, Nanjing Forestry University, Longpan Road 159#, Nanjing 210037, China
Jiayi Shen: College of Automobile and Traffic Engineering, Nanjing Forestry University, Longpan Road 159#, Nanjing 210037, China
Wenqi Jing: College of Automobile and Traffic Engineering, Nanjing Forestry University, Longpan Road 159#, Nanjing 210037, China
Nan Yang: College of Automobile and Traffic Engineering, Nanjing Forestry University, Longpan Road 159#, Nanjing 210037, China
Xiucheng Guo: School of Transportation, Southeast University, Si Pai Lou 2#, Nanjing 210096, China

IJERPH, 2020, vol. 17, issue 13, 1-18

Abstract: The development of the online to offline business has accelerated the growth of the online food ordering market in China. The widespread use of disposable takeaway containers has resulted in a large amount of waste, which seriously affects the ecological environment. This paper studied the collection modes of reusable takeaway containers and the preferences of consumers and merchants. First, after two rounds of discussion and revision, four takeaway container collection modes were designed. Second, based on the survey results of consumers and merchants, a binary logistic regression model was applied to analyze the preferences of consumers and merchants. The results showed that the consumers’ delivery requirements and the current disposal of takeaway containers had a significant impact on consumers’ preferences. Consumers were more concerned about the hygienic status of the containers, food health and safety, while the merchants were more concerned about the increased costs. The promotion of collection modes requires the special consideration of the locations of dishwashing facilities and increased costs. Finally, according to the preferences and concerns of consumers and merchants, several suggestions on promoting the collection mode, such as the use of different promotion strategies for different people, the short distance of dishwashing facilities, reward systems, and food safeguard measures were proposed. This research provides guidance for decision making regarding the sustainable consumption and the promotion of reusable takeaway containers, which will contribute to resource conservation, ecological environmental improvement and sustainability.

Keywords: reusable takeaway containers; design of collection modes; preference; binary logistic regression model; sustainable consumption; food health and safety; environmental protection (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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