Communication as a Strategy to Promote Sports and Health Activities Designed for Adolescents

Antonio Fernández-Martínez, Raquel Pérez-Ordás, Román Nuviala, Mónica Aznar, Ana María Porcel-Gálvez and Alberto Nuviala
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Antonio Fernández-Martínez: Department of Sports and Computer Science, Pablo de Olavide University, Crta. de Utrera, Km1, 41013 Seville, Spain
Raquel Pérez-Ordás: Faculty of Human Sciences and Education, University of Zaragoza, Valentín Carderera, 4, 22003 Huesca, Spain
Román Nuviala: Faculty of Education Sciences, University of Cádiz, Avda. República Saharaui, s/n. Campus de Puerto Real, 11519 Puerto Real, Cádiz, Spain
Mónica Aznar: Faculty of Human Sciences and Education, University of Zaragoza, Valentín Carderera, 4, 22003 Huesca, Spain
Ana María Porcel-Gálvez: Department of Nursing, University of Seville, Calle Avenzoar 6, 41089 Seville, Spain
Alberto Nuviala: Department of Sports and Computer Science, Pablo de Olavide University, Crta. de Utrera, Km1, 41013 Seville, Spain

IJERPH, 2020, vol. 17, issue 13, 1-13

Abstract: Physical activity reduces the risk of developing noncommunicable diseases and improves quality of life, providing health benefits for present and future generations. This is especially relevant for adolescents. Educational institutions are promoters of healthy habits through the organisation of different activities such as extracurricular sports programmes. These activities increase the rates of sports practice among adolescents. The literature shows that the perceived quality of sports and health services is an antecedent of users’ behavioural intentions. The aim of this paper is to find out whether communication from educational/sports organisations influences adolescents’ intentions to continue engaging in physical activity. A total of 1080 students participated, with a mean age of 13.76 ± 1.39 years, 34.1% of whom were girls. Tests were conducted to verify the validity and reliability of the model that relates communication with value, satisfaction, and future intentions. Tests were conducted to verify the validity (average variance extracted was between 0.754 and 0.583) and reliability (composite reliability was between 0.925 and 0.813) of the model that relates communication with value, satisfaction, and future intentions. Confirmatory analyses and factor invariance tests were performed. The results revealed that communication is an antecedent of value, satisfaction, and future intentions. In conclusion, communication is a good strategy to consolidate sporting habits in both male and female adolescents.

Keywords: adolescents; sports and health services; communication; satisfaction; future intentions (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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