Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age

Antonio Fernández-Martínez, Mónica Haro-González, Román Nuviala, Raquel Pérez-Ordás and Alberto Nuviala
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Antonio Fernández-Martínez: Department of Sports and Computer Science, Pablo de Olavide University, 41013 Seville, Spain
Mónica Haro-González: Department of Sports and Computer Science, Pablo de Olavide University, 41013 Seville, Spain
Román Nuviala: Faculty of Education Sciences, University of Cádiz, Avda. República Saharaui, s/n. Campus de Puerto Real, 11519 Cádiz, Spain
Raquel Pérez-Ordás: Faculty of Human Sciences and Education, University of Zaragoza, 22003 Huesca, Spain
Alberto Nuviala: Department of Sports and Computer Science, Pablo de Olavide University, 41013 Seville, Spain

IJERPH, 2020, vol. 17, issue 15, 1-15

Abstract: Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.

Keywords: female users; age; fitness; loyalty; adherence (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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