Exploring WHO Communication during the COVID 19 Pandemic through the WHO Website Based on W3C Guidelines: Accessible for All?

Elena Fernández-Díaz, Patricia P. Iglesias-Sánchez and Carmen Jambrino-Maldonado
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Elena Fernández-Díaz: Department of Economics and Business, University of Malaga, Av. de Cervantes, 2, 29016 Málaga, Spain
Patricia P. Iglesias-Sánchez: Department of Economics and Business, University of Malaga, Av. de Cervantes, 2, 29016 Málaga, Spain
Carmen Jambrino-Maldonado: Department of Economics and Business, University of Malaga, Av. de Cervantes, 2, 29016 Málaga, Spain

IJERPH, 2020, vol. 17, issue 16, 1-17

Abstract: Health crisis situations generate greater attention and dependence on reliable and truthful information from citizens, especially from those organisations that represent authority on the subject, such as the World Health Organization (WHO). In times of global pandemics such as COVID-19, the WHO message “health for all” takes on great communicative importance, especially from the point of view of the prevention of the disease and recommendations for action. Therefore, any communication must be understandable and accessible by all types of people, regardless of their technology, language, culture or disability (physical or mental), according to the World Wide Web Consortium (W3C), taking on special relevance for public health content. This study analysed whether the WHO is accessible in its digital version for all groups of citizens according to the widely accepted standards in the field of the Internet. The conclusion reached was that not all the information is accessible in accordance with the Web Content Accessibility Guidelines 2.1, which implies that there are groups that are, to some extent, left out, especially affecting the elderly. This study can contribute to the development of proposals and suggest ways in which to improve the accessibility of health content to groups especially vulnerable in this pandemic.

Keywords: World Health Organization; web accessibility; WCAG 2.1; COVID-19; public health; pandemic; communication; W3C (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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