The Effectiveness of Narrative Versus Didactic Information Formats on Pregnant Women’s Knowledge, Risk Perception, Self-Efficacy, and Information Seeking Related to Climate Change Health Risks

Adebanke L. Adebayo, Rochelle Davidson Mhonde, Nathaniel DeNicola and Edward Maibach
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Adebanke L. Adebayo: Department at George Mason University, George Mason University, Fairfax, VA 22030, USA
Rochelle Davidson Mhonde: Department at George Mason University, George Mason University, Fairfax, VA 22030, USA
Nathaniel DeNicola: School of Medicine and Health Sciences, The George Washington University, Washington, DC 20052, USA
Edward Maibach: Center for Climate Change Communication, George Mason University, Fairfax, VA 22030, USA

IJERPH, 2020, vol. 17, issue 19, 1-13

Abstract: Climate change is a global threat that poses significant risks to pregnant women and to their developing fetus and newborn. Educating pregnant women about the risks to their pregnancy may improve maternal and child health outcomes. Prior research suggests that presenting health information in narrative format can be more effective than a didactic format. Hence, the purpose of this study was to test the effectiveness of two brief educational interventions in a diverse group of pregnant women ( n = 151). Specifically, using a post-test only randomized experiment, we compared the effectiveness of brief information presented in a narrative format versus a didactic format; both information formats were also compared to a no information control group. Outcome measures included pregnant women’s actual and perceived knowledge, risk perception, affective assessment, self-efficacy, intention to take protective behaviors, and subsequent information seeking behavior. As hypothesized, for all outcome measures, the narrative format was more effective than the didactic format. These results suggest the benefits of a narrative approach (versus a didactic approach) to educating pregnant women about the maternal and child health threats posed by climate change. This study adds to a growing literature on the effectiveness of narrative-based approaches to health communication.

Keywords: climate change; pregnant women; narrative communication; risk perception; information-seeking; self-efficacy (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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