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Tourism Destination Management Strategy for Young Children: Willingness to Pay for Child-Friendly Tourism Facilities and Services at a Heritage Site

Hwasung Song, Chanyul Park and Miseong Kim
Additional contact information
Hwasung Song: Department of Urban management, Suwon Research Institute, Suwon 16829, Korea
Chanyul Park: Public and Private Infrastructure Investment Management Center, Gyeongnam Institute, Changwon 51430, Korea
Miseong Kim: Smart Tourism Education Platform, KyungHee University, Seoul 02447, Korea

IJERPH, 2020, vol. 17, issue 19, 1-13

Abstract: The present study seeks to establish tourism destination management centered on young children for accessible tourism from a public perspective. Preferences for services and facilities for young children were identified using a choice experiment (CE). The present study was conducted at Hwaseong Fortress, a UNESCO World Heritage Site, located in Suwon City, which leads the clean restroom culture. Overall, 1870 experiments were conducted with 374 participants to estimate their willingness to pay for child-friendly tourism facilities and services. As a result, willingness to pay was found in the order of specialized courses for young children, rest areas, restrooms, and rides. In conclusion, the importance of health/hygiene and amenities has implications for tourism destination management for young children. This study contributes to a better understanding of families with young children by evaluating preferences for levels of services and facilities for young children.

Keywords: tourism destination management; young children’s tourism; accessible tourism; facilities and services; choice experiment; UNESCO World Heritage Site; health/hygiene and amenities (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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