Smart Hotels and Sustainable Consumer Behavior: Testing the Effect of Perceived Performance, Attitude, and Technology Readiness on Word-of-Mouth

Jinkyung Jenny Kim, Myong Jae Lee and Heesup Han
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Jinkyung Jenny Kim: School of Hotel and Tourism Management, Youngsan University, Busan 48015, Korea
Myong Jae Lee: The Collins College of Hospitality Management, California State Polytechnic University, Pomona, CA 91768, USA
Heesup Han: College of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea

IJERPH, 2020, vol. 17, issue 20, 1-18

Abstract: Many recent studies with the topic of innovative technologies have been executed in the viewpoint of adoption/readiness of one specific cutting-edge technology in the hospitality industry. Unlike with the existing studies, the present research comprehensively dealt with consumers’ perceived performance of a smart hotel and explored its influence on the formation of attitude and word-of-mouth intention. Furthermore, this study encompassed drivers of technology readiness (optimism and innovativeness) as critical moderators. Our analysis results confirmed that the perceived performance of a smart hotel is essential in generating individuals’ favorable attitudes and positive word-of-mouth intentions. The moderating roles of optimism and innovativeness were also found in the link between perceived performance and attitude. Theoretical value and managerial contributions were discussed through unpinning the structural relationships among study variables in the smart hotel context.

Keywords: smart hotel; technology advancement; perceived performance; attitude; word-of-mouth intention; technology readiness; optimism; innovativeness; sustainable consumer behavior (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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