Marketing Breast feeding Substitutes: A Discussion Document

Genevieve E Becker
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Genevieve E Becker: BEST Services, Galway, Ireland

IJERPH, 2020, vol. 17, issue 24, 1-8

Abstract: Marketing influences knowledge, attitudes, and decisions related to infant and young child nutrition, safety, development, parental confidence, and other aspects of health and wellbeing of the child. These attitudes and behaviours of parents, health workers, policy makers, and other influencers have short- and long-term effects on the child. There is an International Code of Marketing of Breast-Milk Substitutes. Is it time to have a code of marketing of breast feeding substitutes?

Keywords: marketing; code; breastfeeding; protection; breast pump (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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